Dynamic Play Section

While working for this fashion app, I was responsible for creating the entire design system, ensuring consistency and usability across the platform.

Main UX/UI Designer

April 21, 2020

The old playlist section design.

The previous design featured a clickable list of all the game modes. The main challenge was transforming that to something more visual appealing and at the same time more user-friendly.

The issues

Main pain points to fix.

1

Usability

The old structure had navigation and information hierarchy issues.
2

Consistency

The list structure was not anymore consistent with the rest of the game.
3

Layout

The layout could have been improved in order to cover the empty unused area of the screen.
The UX process

UX process followed to redesign the feature

Data

We worked with the Data team in order to gather insightful information on the actions players were performing using this section.

User Journeys

We developed different User Journeys to make sure that all our player profile cases and pain points were covered.

Wireframes

We built hundreds of low-fidelity wireframes covering all the possible cases and solutions.

Prototype

We made interactive prototypes ready to be tested by our players.

User Testing

We performed user tests with real players in a different range of experience.

Iteration

We iterated on the prototype based on the players feedbacks and best practices.

The new design

We designed a new way to select the game mode and to access more information.

The idea behind the new menu is to have a full responsive set of tiles that adapts as the user progress in the game. Some tiles disappear when they can’t be played anymore and new ones appear when the user unlocks them.

Tiles are adapting to the player progress

We needed a section that would have been flexible to every change: level progression, new content, new temporary events and so on. We designed it in a way that adapts to the player’s need.

The tiles order and size adapts to the player needs.

The menu changes often following the needs of the player. If the player is low level, he has some playlists as first choice while if he is higher level he has Ranked playlist as first choice and the Newcomer one disappears.

This feature is available in the game since
"Y5S1 Operation Void Edge"

Release date: March 10, 2020